Friends of Friends With You are our friends too. So we decided to give Malfi a second chance and allow him to contribute to society in a meaningful, lasting way.

In his previous life, Malfi was mildly missused as a sofa in a promotion project for a huge German car manufacturer. Here he is sitting in the corner of a Hotel Fox room in Copenhagen, obviously very unsure what he's supposed to be selling. We don't think he should be selling anything, so we teamed up with his creators from Miami and the Austrian designer Kathi Macheiner to bring about a more promising reincarnation.

Apart from hardcore partying in seedy discos though, Malfi doesn't seem to be expressing much of an interest so far. But he's still young, so we're letting him get away with it for the moment.